Artist book. Black cloth with gilt lettering on front cover and spine. This is no.764 of a limited edition of 900 copies. Signed and numbered in pencil on the title page. Color illustrations. 14,5 x 10,8 cm. Very fine, as new copy.General Idea was a collective of three Canadian artists, Active from 1967 to 1994. They were pioneers of early conceptual and media-based art. Their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.